What is your Brand? Do you differentiate yourself from your colleagues? Do your unique strengths stand out? What would your customized logo look like? What colors would it be? You do or should have a brand!
I recently facilitated 3 webinars in Cambridge, Massachusetts for Takeda Pharmaceuticals. My first webinar was: Discover Your Brand. This session focused on personal branding and the impact it can have on your career and resiliency. The second webinar, Develop Your Brand shared step by step strategies so employees could learn what a brand statement is and how they could understand and determine their unique brands. I also covered why and how to get feedback on their brand. The final session was Communicate Your Brand and this is where I taught how to manage a brand environment by being proactive in a career. This included how to have a strategic LinkedIn profile. LinkedIn is a key aspect of personal branding. By the end of the last webinar, every individual had developed a draft of their professional brand and was ready to post a supercharged summary on their LinkedIn profile.
I received very interesting feedback on the webinars. The top two overall themes were:
- I thought only my company had a brand. Wow – I do have a brand!
- I now feel more confident and assertive. I know my brand!
Where do you fall in the continuum? If I asked you right now what 3 words describe your brand, “What would you say?
My three words are motivation, recharge and leadership. I had an opportunity to get certified as a 360REACH branding analyst. As part of this process I had input from over 50 clients and colleagues. It was exciting to get the confirmation that my own brand perception was on target!
Why is it important for you to have clarity on your brand?
If you do not know your brand, your career will fly like an unsteady kite. Some days you may feel like you are flying high and moving in the right direction. Other days you may feel really stuck. Like a kite in a tree, you just cannot move in any direction. It can be really frustrating not getting where you want to go!
Takeda’s mission is Better Health and a Brighter Future for People Worldwide through Leading Innovation in Medicine. How do they stay on brand? Anytime you are on a bus or stop in Central Square, Cambridge, MA you will see banners advertising Takeda. You will not just see their company name, Takeda but also their brand tagline, We Aspire To Cure Cancer.
One morning, at Takeda, I was struck by an unbelievable example of branding. In front of the building were cars that had been used the weekend before in the Pride parade in Boston. They were all decorated with their individual brands. How exciting to see a company that supports the uniqueness of each employee and to see these employees share their brand in such a fun and diverse way. A key concept of branding is being clear and consistent.
Share with me your brand and see if you can do it in 3 words!
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